New brand displayed
Tuesday, July 22, 2008
The new A1GP brand was given its first public showing today at the launch event for A1GP Mugello, Italy.
The design of the new A1GP World Cup of Motorsport logo represents the values and distinctiveness of the existing logo, now incorporating the iconic Ferrari brand as the series moves into a new era, with the new A1GP Powered by Ferrari cars.
The solution is a dynamic combination of the two identities, capturing both the excitement and momentum of A1GP and the heritage and reputation of Ferrari.
The simple, powerful new logo is a clear and uncompromising combination of the two brands. The new logo is memorable and easy to apply across a growing range of media as the series evolves and grows.
“Partnering with a world-class organisation like Ferrari officially cements A1GP’s position on the International motorsport calendar,” said Tony Teixeira, A1GP Chairman.
“Ferrari adds significant value to our brand and in our opinion there is no better partner to progress the series. This is the first time Ferrari has partnered with another series and we are extremely proud for them to be working with A1GP as the series moves forward into its fourth season.”